17 January 2010

Poulpytris results after 1 month

Poulpytris was released one month ago so, it's time for some analytics !

The main difference with Poulpy's Game is the ads feature : Poulpytis shows up to 4 ads on a 'sponsored by' screen at startup.

Poulpytris is hosted on Playyoo, GetJar, Voeveo, Mobango, Mobile9 & Phoload

In one month, because (?) hosted in more sites than Poulpy's Game, it definitly beat Poulpy's Game result

Playyoo : 324 (web) & 88 (premium)
GetJar : 5796 (swf), 3954 (sis) & 1430 (cab)
Voeveo : ?
Mobango : 14488 (swf, sis & cab)
Mobile 9 : 11386 (sis 3rd), 18033 (sis 5th) & 7948 (cab)
Phoload : 22 (sis)

so, in 1 month, Poulpytris was downloaded 63469 times !!!
For info, GetJar was about to be a failure...until it became one of 'Best Puzzle game'
I assume it's because of the old GetJar rank or I'm again recommanded by GetJar ?
GetJar changed a lot of things these last 4 months, for good and bad...but I'll post about this later.

Phone models
Playyoo : ?
GetJar : 5130 (10% of download!), 3110, E71 & still the 6300...N95 & 5800XM close the top 10
Voeveo : ? (N95 ?)
Mobango : ?
Mobile 9 : mainly 5th ed (5800XM)
Phoload : mainly 5800XM

So classics on Asia and Touch/smartphones on Europe ?

Playyoo : Italy ;)
GetJar : Indonesia & India are 40% of download !
others : Indonesia, India, US, UK ?

WillNa connections
1000 from PC
3600 from mobile
so 7.5% convertion rate, better than the 2% of Poulpy's Game
+ the daily users count is near 30 (0 before!)

About 12000 ads request and about 40% impressions
Revenue on Admob : 14$
Revenue on InMobi : 9$
Revenue on ZestAds : 1$
Revenue on WebMobLink : N/A => still waiting activation of my website (!)
Revenue on AdFonic : N/A => we'll try next month if their servers won some speed
EDIT: fixed, see this post

Of course, this is the result for Poulpytris, we can't assume it will be the same for any others app/games

12K ads from 60K downloads... it seems only 1/5 of the people go throught the 'Allow internet connection' screen...
and, shame on me, I forgot to activate unique visitors analysis so it's perhaps worst !

The VERY important thing to note is how many download you got from 'community' sites.
At first, I said "WOW!, GetJar is nothing compared to them" !
But, looking at ads impressions, I saw GetJar users are more allright with adware than community's users.
Community users are looking for totally free games/apps : an ads and they close the game/app!
and don't even think about selling them the full ads free version !

For this reason, the download rate from mobile9 is impressive but I doubt we won a lot of money with that.
It's very interesting because it means more downloads is not equal to more money.
If you have 100K downloads but 1K ads request, it's no use : you could win more with 20K download and 2K ads request !

So key is ...the target!
but I don't have a clue on this point since, apart for GetJar, others sites don't report by countries :(

The only way I see to make a deeper analysis of this point is to release a version for each host and to look at the results.
I'm pretty sure we'll see something like
Mobile9 => 30K download for 1K ads request
GetJar => 15K download for 4K ads request
For Mobango, I don't know...very interesting host anyway, I'll submit my others (past/future) games on it, for sure!

1 comment:

Anonymous said...

Try http://analytics.zestadz.com for more detailed reporting on zestadz